Maranello, 27th November 2008

Ferrari is conducting an important sensitization campaign as far as wholesale trade and organized trade is concerned, to combat the phenomenon of product piracy harming the brand of the Prancing Horse

New measures by the court of Milan granted Ferrari's request and consider products as counterfeit (in particular cars' models) made in red or reproducing the famous red-white livery used by Ferrari's famous Formula 1 single-seaters, also when there is no official logo or just in part and the model is pure fantasy with no reference to an actual Ferrari model.

Due to these innovative measures as far as protection of intellectual property in Italy is concerned, it was possible to sequestrate in just one day around 50,000 counterfeit models in supermarkets, with some important chain stores amongst them. Because many fans want to purchase models of the Formula 1 World Champion single-seater Ferrari is contacting the most important resellers, urging them to prove the products' official provenance.

Meanwhile the compensation claims of Ferrari SpA, as far as counterfeit product are concerned, precede.