Maranello, 27th November 2008

The Ferrari Store development program in the most important cities in the world precedes. Today there are 25 shops. In the year 2008 the shops in Singapore, Miami, Honolulu, Johannesburg, Venice Airport and San Francisco have been opened. In the next weeks the prestigious Ferrari Store in London's Regent Street will open its doors.

The shops are franchise based - except the Ferrari Store in Maranello, which is directly managed by the Company and was the first official shop, opened in the year 2002.

In the next year Ferrari Stores will be opened in Dubai, Jeddah, Bahrain, Florence and New York.

Very important are also the online Ferrari Store's activities - www.ferraristore.com - which already has 100,000 registered users in 65 countries on five continents.

The Ferrari Store's concept reflects the two souls of the Prancing Horse: exclusivity, technology, innovation on one side and passion and competition on the other - always with the highest quality standards and attention for the smallest details.

The targets are the clients of the Prancing Horse, the fans and children - many special items are on offer for all of them.

These offers include licensed products such as models from Mattel, Puma sportswear, Panerai watches, Marcolin glasses, Motorola and Vertu cell phones, Acer computers, Morris perfumes, Microsoft videogames and products , which have been developed especially for the Ferrari Store, leather goods, ties and accessories, outer clothing, goods, which are very often connected to events or new cars from the Prancing Horse: like the product line dedicated to the Ferrari California or the 16th Formula One World Constructors' Title, a series of accessories inspired by a print ordered by Enzo Ferrari in the 60, which can be found at Ferrari Stores all over the world.