The main objective of this type of trip is to offer journalists the opportunity to get behind the wheel of a Ferrari in an unusual context that would also be attractive and interesting to readers and TV viewers.

After our very positive experience with the "China 15000 Red Miles" and "Panamerican 20000" tours, our objective with India would be to associate Ferrari's most luxurious and expensive model, the flagship 612 Scaglietti, with the most noble part of the country both in terms of traditions and religion (particularly palaces, temples and other locations representative of the extraordinary history and beauty of this country and its new life). This tour will serve also to introduce the Ferrari brand to India and Indians, even though Ferrari itself has no plans to make a major entry onto the Indian market in the short term.
Likewise, the tour will boost the international image and profile of a country that is becoming an important international player yet remains relatively unknown.

Don't forget, for instance, that Ferrari employs significant number of Indian-born computer engineers at Maranello and we're sure that this message can be passed on in a positive manner.



The reference targets are journalists from the main world car markets. These will be leading international automotive and lifestyle titles as well as various TV stations. The latter must be treated with caution to avoid creating conflicts of image as a result of the contrasting aspects of life in India: as with the other tours, Ferrari must itself take care of the video footage and photography so that it can select the images to be used and avoid our message being skewed in any way.