Maranello (Italy), June 22nd 2007

Ferrari announces that from the 1st of July , its new Commercial and Brand Department will be operational, integrating the dealership network, brand management and brand positioning in a single area.
The Division will be headed by Dany Bahar who is currently at the helm of Ferrari's Global Brand Department.

A 35 year old Swiss national, Dany Bahar is married with one son. He has a degree in economics and a MBA from the MC Institute of Vevey/Lausanne.
Bahar began his career in finance in Switzerland. He worked for the Fritz Kaiser Group before moving to Red Bull in 2003 where in addition to being given a broad operating canvas by the CEO, he was also appointed a member of the executive management board.
Bahar has experience in promotion and sponsorship as well as in sales and marketing.
His youth, solid experience and international flair (he speaks Italian, English, French and German) make him the ideal person for Ferrari in its new approach to its dealership network and client relationship.