Novelties on the Alfa 159
The new TI versions
TI for Turismo Internazionale, the name that Alfa Romeo once gave only to the most lavishly equipped of its cars. They were derived from standard models but stylistic touches and mechanical changes turned them into thoroughbred sports cars for everyday driving. And today those two letters, so simple but so glorious, reappear on cars in the Alfa 159 family (saloon and Sportwagon). Underlining that the Alfa Romeo brand always guarantees the quality and guarantee of work performed right in the plant for this particular sporty characterisation.
Earmarked for a young, sporty public, the cars with the TI logo promise more entertaining driving, better ‘handling’ and more powerful braking. In a word, the dynamic behaviour of a car that brings the sensations of the racing circuit to our everyday roads.
Models for people who want the maximum in terms of sportiness. And they want people to know, albeit without ostentation. As a result, the exterior lines of the car were not radically altered, and any intervention was limited to a few small touches. This is why the cars are still immediately recognisable from outside, but appear more assertive, literally ‘glued’ to the road, thanks in part to their low stance, larger tyres, 19” alloy wheels, sideskirts and larger brakes with red callipers.
Inside, the TI ambience is expressed in the sporty shape of the leather covered seats, the new steering wheel with its sports grip, the gear lever knob covered with perforated leather, and the dark upholstery of the ceiling and pillars. The sporty look is evident in the instrument graphics, the pedals and the heel-high strip with the TI logo. And finally, the burnished aluminium trims and satin-effect housing of the wing mirrors (optional) that characterise this particular version, which also offers a superb array of standard equipment, including dual-zone climate system and the VDC system.
These are cars that offer great sensations and authentic driving pleasure, that interpret the brand values one hundred percent and that are ambassadors of the ‘sportiness’ that makes them famous all over the world. In a word, the new TI specification is the perfect answer for customers who wish to enter the world of Alfa Romeo sports.
The Blue&MeTM Nav system
The Geneva Show marks the debut on the Alfa 159 of the brand-new Blue&Me™ Nav system, the latest evolution of the Blue&Me™ system which is proving to be a huge commercial success just one year after its launch: in fact it is requested by 20% of purchasers of all Fiat Auto models. That is not all. The sophisticated device has also received a number of prestigious international awards:
• from ‘Frost & Sullivan’, the ‘Excellence in Technology of the Year Award for European Automotive Telematics and Infotainment market’ (January 19, 2006);
• ‘Telematic Update of Detroit’ awarded it the prize for the best telematic solution of the year (May 23, 2006);
• ‘Automotive News Europe’ awarded the ‘Eurostars 2006’ prize to Giuseppe Bonollo, Vice President Product Portfolio Management, for the success of the system installed in Fiat Group cars (August 22, 2006).
Today, Blue&Me™ takes another step forward, with the new Blue&Me™ Nav version that makes its first appearance in Geneva. In addition to the version marketed until now (hands-free with Bluetooth® interface and advanced voice recognition – USB port, MP3 player and SMS text interpreter), the new Alfa Romeo model will offer a new version that incorporates the convenience of a navigator at an extremely competitive price. Blue&Me™ Nav is already wired to enable a range of telematic services developed in partnership with Telecom Italia, such as:
• SOS calls: in an emergency the driver only has to press the SOS button and a call and text message will be sent to the control centre giving the car’s position. This service is also activated automatically when an airbag inflates. The vehicle will be located rapidly so that roadside and medical assistance can be sent. The SOS button is also used in the event of a sudden indisposition or danger. These services are free of charge during the warranty period.
• INFO: information at the motorist’s service. Wherever he goes, it will be easy to receive updates about events, films, museums, road conditions, trains, restaurants, bars and plenty more. He only has to press the INFO button to speak to an operator who will answer his every query. INFO services are ‘pay-as-you-use’.
• Insurance services: thanks to the satellite location system and agreements with the major insurance companies, it will be possible to obtain discounts of up to 20% on Third Party insurance and of up to 50% on Theft and Fire insurance. In the event of theft, tracking will make it possible to trace the car. It will also be possible to establish how many kilometres the car travels and, on the basis of this, to draft specific insurance policies, which are more advantageous because they are based on the customer’s habits and real needs.
Blue&Me™ Nav offers a simple, intuitive pictogram navigation system that features an innovative method of introducing the destination using voice controls.
The destination is located in real time: the map of the country is memorised on the USB pen drive, and this makes access to the data faster and quieter than when a CD is used.
And with Blue&Me™ Nav, all the functions are built-in, and the telephone, music and navigation information is available on the instrument panel. What is more, as he navigates, the driver can listen to his favourite music, which he has memorised, together with the map, on the same USB pen drive or media player, or make a telephone call using the hands-free device.
All the strong points of the system
Blue&Me™ was developed in 3 years by Fiat Auto and Microsoft. The partnership was ratified in June 2004, with the long-term goal of designing innovative telematic systems for cars, and it has created a product that has established itself on the market, exploiting a perfectly integrated technology that is in complete harmony with the user, as its name suggests.
Based on the Windows Mobile for Automotive system, this device features an open system that is always in step with the times, updateable, flexible and modular. With the help of Magneti Marelli, Fiat Auto and Microsoft offer a platform that adapts to most cell phones, music players and other personal devices, replacing current expensive, rigid hardware, with the great benefit of being able to constantly adapt to innovations on the market, remaining perfectly integrated into the car. All at an accessible price.
Blue&Me™ is extremely safe and easy to use. The voice control system, which is perfectly integrated into the controls on the steering wheel and the information on the instrument panel, allows a customer with a Bluetooth® cell phone to use it even if the phone is in a jacket or bag, without taking his hands off the wheel. And the advanced voice recognition system allows immediate interaction, because the voice does not have to be ‘learned’, even allowing incoming text messages to be interpreted aloud.
Occupants can listen to hours and hours of digital music in MP3, WMA and WAV format recorded on an iPod, a cell phone, an MP3 player or a USB pen drive, by connecting the digital device to the USB port.
The customer who purchases the Blue&Me™ Nav system will receive a navigation kit comprising a USB pen drive with the memorised map, and a back-up CD that can be used to transfer the map onto a personal MP3 player or iPod.
The Nav key connects directly to the navigation menu, which can also be accessed via the controls on the steering wheel, or vocally. The USB key is inserted to start navigating, and the driver uses the keys on the steering wheel to choose his destination by selecting the initial letters of the address; he can even complete it vocally.
Like all other information, the navigation details can be displayed on the control panel: destination address, pictograms of the directions to follow, information on arrival and the usual vocal suggestions of the manoeuvres to make, reproduced through the speakers. Unlike other navigators, on which it is not possible to navigate and listen to music CDs at the same time without a CD changer, with Blue&Me™ Nav it is easy to navigate and listen to the music saved in the media player.
The navigation program can be used on a personal computer together with the back-up CD, to save the maps of a number of countries, purchased separately, on the USB pen drive. Then the driver can select a whole country (for example Italy, France, Germany, etc.), or part of a country (for example northern/central/southern Italy), or even a region that groups together maps of different countries (for example northern Italy and Switzerland, Austria and southern Germany).
TI for Turismo Internazionale, the name that Alfa Romeo once gave only to the most lavishly equipped of its cars. They were derived from standard models but stylistic touches and mechanical changes turned them into thoroughbred sports cars for everyday driving. And today those two letters, so simple but so glorious, reappear on cars in the Alfa 159 family (saloon and Sportwagon). Underlining that the Alfa Romeo brand always guarantees the quality and guarantee of work performed right in the plant for this particular sporty characterisation.
Earmarked for a young, sporty public, the cars with the TI logo promise more entertaining driving, better ‘handling’ and more powerful braking. In a word, the dynamic behaviour of a car that brings the sensations of the racing circuit to our everyday roads.
Models for people who want the maximum in terms of sportiness. And they want people to know, albeit without ostentation. As a result, the exterior lines of the car were not radically altered, and any intervention was limited to a few small touches. This is why the cars are still immediately recognisable from outside, but appear more assertive, literally ‘glued’ to the road, thanks in part to their low stance, larger tyres, 19” alloy wheels, sideskirts and larger brakes with red callipers.
Inside, the TI ambience is expressed in the sporty shape of the leather covered seats, the new steering wheel with its sports grip, the gear lever knob covered with perforated leather, and the dark upholstery of the ceiling and pillars. The sporty look is evident in the instrument graphics, the pedals and the heel-high strip with the TI logo. And finally, the burnished aluminium trims and satin-effect housing of the wing mirrors (optional) that characterise this particular version, which also offers a superb array of standard equipment, including dual-zone climate system and the VDC system.
These are cars that offer great sensations and authentic driving pleasure, that interpret the brand values one hundred percent and that are ambassadors of the ‘sportiness’ that makes them famous all over the world. In a word, the new TI specification is the perfect answer for customers who wish to enter the world of Alfa Romeo sports.
The Blue&MeTM Nav system
The Geneva Show marks the debut on the Alfa 159 of the brand-new Blue&Me™ Nav system, the latest evolution of the Blue&Me™ system which is proving to be a huge commercial success just one year after its launch: in fact it is requested by 20% of purchasers of all Fiat Auto models. That is not all. The sophisticated device has also received a number of prestigious international awards:
• from ‘Frost & Sullivan’, the ‘Excellence in Technology of the Year Award for European Automotive Telematics and Infotainment market’ (January 19, 2006);
• ‘Telematic Update of Detroit’ awarded it the prize for the best telematic solution of the year (May 23, 2006);
• ‘Automotive News Europe’ awarded the ‘Eurostars 2006’ prize to Giuseppe Bonollo, Vice President Product Portfolio Management, for the success of the system installed in Fiat Group cars (August 22, 2006).
Today, Blue&Me™ takes another step forward, with the new Blue&Me™ Nav version that makes its first appearance in Geneva. In addition to the version marketed until now (hands-free with Bluetooth® interface and advanced voice recognition – USB port, MP3 player and SMS text interpreter), the new Alfa Romeo model will offer a new version that incorporates the convenience of a navigator at an extremely competitive price. Blue&Me™ Nav is already wired to enable a range of telematic services developed in partnership with Telecom Italia, such as:
• SOS calls: in an emergency the driver only has to press the SOS button and a call and text message will be sent to the control centre giving the car’s position. This service is also activated automatically when an airbag inflates. The vehicle will be located rapidly so that roadside and medical assistance can be sent. The SOS button is also used in the event of a sudden indisposition or danger. These services are free of charge during the warranty period.
• INFO: information at the motorist’s service. Wherever he goes, it will be easy to receive updates about events, films, museums, road conditions, trains, restaurants, bars and plenty more. He only has to press the INFO button to speak to an operator who will answer his every query. INFO services are ‘pay-as-you-use’.
• Insurance services: thanks to the satellite location system and agreements with the major insurance companies, it will be possible to obtain discounts of up to 20% on Third Party insurance and of up to 50% on Theft and Fire insurance. In the event of theft, tracking will make it possible to trace the car. It will also be possible to establish how many kilometres the car travels and, on the basis of this, to draft specific insurance policies, which are more advantageous because they are based on the customer’s habits and real needs.
Blue&Me™ Nav offers a simple, intuitive pictogram navigation system that features an innovative method of introducing the destination using voice controls.
The destination is located in real time: the map of the country is memorised on the USB pen drive, and this makes access to the data faster and quieter than when a CD is used.
And with Blue&Me™ Nav, all the functions are built-in, and the telephone, music and navigation information is available on the instrument panel. What is more, as he navigates, the driver can listen to his favourite music, which he has memorised, together with the map, on the same USB pen drive or media player, or make a telephone call using the hands-free device.
All the strong points of the system
Blue&Me™ was developed in 3 years by Fiat Auto and Microsoft. The partnership was ratified in June 2004, with the long-term goal of designing innovative telematic systems for cars, and it has created a product that has established itself on the market, exploiting a perfectly integrated technology that is in complete harmony with the user, as its name suggests.
Based on the Windows Mobile for Automotive system, this device features an open system that is always in step with the times, updateable, flexible and modular. With the help of Magneti Marelli, Fiat Auto and Microsoft offer a platform that adapts to most cell phones, music players and other personal devices, replacing current expensive, rigid hardware, with the great benefit of being able to constantly adapt to innovations on the market, remaining perfectly integrated into the car. All at an accessible price.
Blue&Me™ is extremely safe and easy to use. The voice control system, which is perfectly integrated into the controls on the steering wheel and the information on the instrument panel, allows a customer with a Bluetooth® cell phone to use it even if the phone is in a jacket or bag, without taking his hands off the wheel. And the advanced voice recognition system allows immediate interaction, because the voice does not have to be ‘learned’, even allowing incoming text messages to be interpreted aloud.
Occupants can listen to hours and hours of digital music in MP3, WMA and WAV format recorded on an iPod, a cell phone, an MP3 player or a USB pen drive, by connecting the digital device to the USB port.
The customer who purchases the Blue&Me™ Nav system will receive a navigation kit comprising a USB pen drive with the memorised map, and a back-up CD that can be used to transfer the map onto a personal MP3 player or iPod.
The Nav key connects directly to the navigation menu, which can also be accessed via the controls on the steering wheel, or vocally. The USB key is inserted to start navigating, and the driver uses the keys on the steering wheel to choose his destination by selecting the initial letters of the address; he can even complete it vocally.
Like all other information, the navigation details can be displayed on the control panel: destination address, pictograms of the directions to follow, information on arrival and the usual vocal suggestions of the manoeuvres to make, reproduced through the speakers. Unlike other navigators, on which it is not possible to navigate and listen to music CDs at the same time without a CD changer, with Blue&Me™ Nav it is easy to navigate and listen to the music saved in the media player.
The navigation program can be used on a personal computer together with the back-up CD, to save the maps of a number of countries, purchased separately, on the USB pen drive. Then the driver can select a whole country (for example Italy, France, Germany, etc.), or part of a country (for example northern/central/southern Italy), or even a region that groups together maps of different countries (for example northern Italy and Switzerland, Austria and southern Germany).
History of "Menu dei Motori"
DESIGN PROJECT
UNIVERSITA' DI MODENA
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