MASERATI 2007 - A SUCCESSFUL PRODUCT RANGE


In addition to the new GranTurismo and Quattroporte Automatic (also in the Executive GT version), Maserati displays in Geneva the Quattroporte Sport GT with the DuoSelect gearbox, with interior carbon-fiber finish, 20’’ alloy wheel rims, aluminum pedals, dedicated to customers that focus on driving comfort.
Also on the stand will be the GranSport, the car for those who are looking for high performance and speed. The successful sales results and the wide press approval confirm that this car is a winning Maserati model.
2007 – INCREASE IN SALES VOLUME AND BREAK-EVEN
Maserati’s sales results for 2006 closed in line with expectations. Volumes achieved during the previous year were consolidated, with 5,700 vehicles delivered to the sales network, representing a 3% increase.


The alignment of sales results for the past two years has represented a phase of growth and consolidation, ready for the vigorous period of growth which Maserati is set to embark on this year, with a fully overhauled product range and an ambitious objective: to achieve the target of over 7,000 vehicles delivered to customers.
The United States continues to be Maserati’s leading market worldwide, with around 44% of total sales (together with Canada). Italy is once again in second place, confirmed as the European leader ahead of the United Kingdom and Germany. Japan, Switzerland and France follow.
Maserati now is present in 58 countries and five continents, with a total network of over 253 point of sales. The most recent market open to Maserati is Bulgaria, while India will certainly be of potential interest to Maserati in the future.
Equally significant in terms of company growth and expansion is its collaboration with Alfa Romeo, to produce the 8C Competizione.
MASERATI ENGINEERING CERTIFIED
Maserati has designed a reconditioning program for Quattroporte cars sold back to concessionaires by customers when purchasing a Quattroporte DuoSelect 2007 or Quattroporte Automatica.
Maserati’s commitment to its network of concessionaires and customers has led the company to set up this scheme, which will take the earlier Quattroporte models up to the same technological levels as the Quattroporte 2007. The “Maserati Engineering Certified” program will significantly increase the quality and market value of the used Quattroporte cars.
With the “Maserati Engineering Certified” program, Maserati is clearly investing in its own cars, guaranteeing Trident customers the best Maserati quality for both new and used vehicles.
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