An SBK debut in Qatar for the Alfa Romeo safety car.
Alfa Romeo also out to repeat the success of last season with Ducati Corse.

Alfa Romeo is determined to play a bigger role in the world of motorcycling by teaming up with two exceptional partners: the SBK SUPERBIKE WORLD CHAMPIONSHIP ® and DUCATI CORSE.
Starting this season, Alfa Romeo will be present at all 13 SBK World Championship race meetings (11 in Europe, 1 in Australia, and 1 in Qatar). The series is attracting an ever greater public, track side (over one million visitors) and at home (over two million viewers in 2006), and there is no doubt that this public is completely in tune with the sporting values expressed by Alfa Romeo.

Each race of the new SBK season will see the 23 world championship riders escorted by the new Alfa Romeo safety car, a pastel black 159 Sportwagon TI. This vehicle has been carefully chosen to attract the attention of a broad public that will be targeted by a co-ordinated advertising campaign at the racetracks, in the press and on TV. This impressive campaign will extend not only to race track visitors but to Alfa Romeo dealerships and their customers too.

Alfa Romeo will also be playing a leading role in motorcycle racing with Ducati Corse, both in Moto GP with top riders like Loris Capirossi (third overall in 2006) and Casey Stoner, and in Superbike with Troy Bayliss, winner of the 2006 SBK Word Championship, and that great Italian talent Lorenzo Lanzi.

Alfa Romeo will gain intensive, top quality exposure in the SBK World Championship thanks to Ducati Corse, who won the manufacturer’s title in 2006. Ducati’s riders won a total of 12 races and climbed on to the podium an amazing 18 times in the SBK season. The success achieved in 2006 by the super-fast Ducatis (5 pole positions) is inducing many to forecast a repeat performance this season too, when Ducati will be back with an eye-catching new livery.
Alfa Romeo will also be performing their track duties during the warm up session and before each race in the other competitions held alongside the Superbike World Championship, namely the Superstock 600 European Championship, Superstock 1000 FIM Cup and the Supersport World Championship.
During the presentation of the sponsorship agreement, it was announced that Alfa Romeo will also be taking part in the fifth World Ducati Week, the great meeting that welcomes bikers from all over the world to the riviera of the Romagna region of northern Italy.


The 2007 WDW will be held from Thursday 28th June to Sunday 1st July at the prestigious Misano World Circuit in Misano Adriatico near Rimini, the perfect setting for a great celebration of the world of Ducati.
Before the much awaited race season starts, Alfa Romeo will be joining Ducati for the next DRE (Ducati Riding Experience) that attracts crowds of motorcycle enthusiasts to a festival of dream bikes, exciting circuits and professional instructors. The Ducati Riding Experience is designed to satisfy the vastly varying needs of all riders, novices and experts alike, offering experiences tailored to match skills and preferences. Alfa Romeo will be at the event to provide added excitement and satisfaction for motor racing fans and all those who want to keep the sporting spirit alive.
The new sponsorship projects were presented by Alfa Romeo’s Marketing Manager Sergio Cravero, Fiat Sponsorship Manager Dario Destefanis, FGSPORT® Managing Director Paolo Alberto Flammini, and Ducati Racing’s Director of Superbike Paolo Ciabatti, with the participation of Ducati riders SBK Troy Bayliss and Lorenzo Lanzi.

Alfa Romeo has scheduled an intensive programme of co-operation with the SUPERBIKE WORLD CHAMPIONSHIP ® and DUCATI CORSE lasting until the end of 2008. The current boom in the popularity of motor racing has induced Alfa Romeo to set up a dedicated subsidiary, Alfa Romeo Motor Racing Team, precisely to manage activities in this field. The combination of the Alfa Romeo logo and the Motor Racing Team name emphasises the strong team spirit that is fuelling these partnership projects.

Alfa Romeo will start playing its part in the SBK World Championship as official sponsor, official car and safety car supplier on the 24th February 2007 at the Losail circuit in Doha, Qatar. Bridges, curves and pit lanes will be dressed in Alfa Romeo promotions, and every market in which a race is held will be given the opportunity to insert an advertising slot into the race broadcast. Alfa Romeo will be hosting an area dedicated to VIP guests, merchandising and organising test drives for the racing public and Alfa’s own special guests at all European meetings.
As an event, the SBK World Championship attracts 94 television channels, providing total air time of 2,800 hours over the course of the season.
ALFA ROMEO AND SPORT: 2006 AND 2007
2006 was a truly exceptional year for Alfa Romeo’s sponsorship plans. The year saw a real upsurge in activity, in visibility and, most important of all, in results.
At the beginning of 2006 Alfa Romeo linked its name with the unforgettable Turin Winter Olympics to ensure international projection of the brand.
This was followed up by carefully targeted associations with world famous athletes known for their sporting achievements and personality, figures like speed skaters Enrico Fabris and Marta Capurso. These partnerships proved so effective that the initiative was recently extended to the entire Italian Ice Sports Federation.

Enrico and Marta won important Olympic medals for Italy and kept the nation’s prestige up by winning again at the recent Turin University Olympics.
And while Alfa Romeo was speeding around the world’s race tracks with Ducati, another Alfa Romeo was busy winning too: the 30 metre maxi yacht ‘Alfa Romeo’, that has been dominating regattas in both hemispheres for a number of years, regularly beat all comers to win line honours, crossing the finishing lines first in the Portofino to Porto Cervo, the St. Tropez to Malta, and the Trieste Barcolana, where it was received by a delirious crowd.
Alfa Romeo maintained a close link with the world of sailing throughout 2006. When not egging on its maxi yacht, the company was backing Luna Rossa as official supplier to the team. The long Valencia regatta season enabled Alfa Romeo to establish a dialogue with customers and media all over the world, and to present sophisticated and high-tech design objects like the Alfa Romeo bicycle, made entirely from carbon fibre and titanium, and expressions of Italian good taste like the refined Alfa Romeo wines.
The 2006 sailing season finished at the end of October but the 2007 season is already under way, having started in January with the first Ski-Yachting Alfa Romeo Cup organised by the Cortina d’Ampezzo Yacht Club. Nineteen teams from the most exclusive international yacht clubs challenged each other on the ski slopes and in virtual PC regattas, before a prize giving ceremony in Cortina’s main square.
In about one month from now Alfa Romeo will be in Senegal on board the One Shot Alfa Spider, a small 6 metre catamaran, ready to set off for the Guadeloupe archipelago on a new trans-Atlantic record attempt, pitting speed and lightness against an ocean that can surprise even the most experienced sailors.
Then it’s back to Valencia from mid-April to early July, and a tightly packed programme of meetings with the world’s media and customers, in the company of Luna Rossa.
At the same time the maxi yacht Alfa Romeo will be competing in regattas in the Mediterranean and around the coasts of northern Europe from April to the end of October: Palma did Majorca, Saint Tropez, Genoa, Porto Cervo and last but not least the Fasten Rolex Cup, the legendary 608 mile regatta that is held every two years, and that Alfa Romeo won in 2003.