The fleet of the prestigious motorcycle team is joined by eight Alfa 159 saloons and Sportwagon versions – together to represent the best of Made in Italy

‘Alfa Romeo’ and ‘Ducati Corse’, two of the biggest names representing ‘Made in Italy’, have joined forces on the circuits of the Grand Prix World Championship and the Superbike World Championship. A collaboration agreement between the two brands that, among other things, involves the inclusion in the Borgo Panigale fleet of eight Alfa 159s and Alfa 159 Sportwagons – cars synonymous with comfort, safety and, above all, sportiness. The first model was handed over at Mugello by Sergio Cravero, the Alfa Romeo Brand Marketing Manager, to Federico Minoli, President and CEO of Ducati Motor Holding. Handover of the rest of the fleet took place at subsequent competitive meetings.
Alfa and Ducati have thus joined forces to promote Italian style and technology throughout the world. A wide-ranging initiative that also involves common advertising and marketing activities, using techniques aimed at further emphasising the natural association of these two prestigious brands.