It starts today in Lugano, Switzerland, Maserati's "Spell of the Trident" European Tour. It will hit eleven cities in Switzerland, Germany, Austria, Great Britain before its conclusion in Italy.

The declared goal of this event, which will begin with a cocktail party followed by a driving test of Maserati's whole line-up, is to give a true sensory experience. Herbert Appleroth, Maserati's Global Marketing Manager, spells it out for us: "The guests invited to attend the Spell of the Trident events throughout Europe, on arrival, will be transported to an evocative and sensual world that is Maserati. When one becomes a member of the Maserati owner family, it is something that is captivating and not common amongst ownership with other luxury car brands."

The combination of Maserati's exciting performance, avantguard design and style, attention to detail craftsmanship and cutting edge technical innovation, provides owners an experience that goes beyond simply a mode of transport. The Spell of the Trident tour shares these special experiences with all invitees.

The presence of the Maserati truck which will be part of the background during the Spell of the Trident road show throughout the several European cities.