This is the advertising slogan that sums up the new atmosphere at Fiat, which is determined to become a protagonist in all segments. It is an ambitious goal, and to achieve it, the company has committed its best resources, human, professional and technological. The results are the numerous important novelties that have been presented in recent months, from the Croma to the Grande Punto, the Panda Cross and the Fiat Sedici. They are all original, successful cars that join the numerous stylistic and technological updates to models already in production.


On the strength of one of the widest, most comprehensive ranges on the world automotive market, and of an extraordinary human and technological heritage, in Geneva Fiat presents a unique, spectacular display on a stand of more than 1,200 square metres, decorated in shades of white, grey and blue, and built with different materials. That is not all. Around the Fiat building are three large spheres made of superimposed blades of lacquered wood, which are rendered even more original by the changing light effects inside them. And there is sure to be great curiosity about the circular bubble, in which the ‘Oltre Fiat’ show-car is displayed behind a plexiglass porthole.
Immersed in this spectacular scenario, the general public can see for itself that Fiat really is dancing to a new tune and that today its products embody the most sophisticated technology, the best Italian design and maximum respect for the environment. For this reason, the Geneva stand focuses on three main areas: ‘QUATTROXQUATTROXTUTTI’ (4x4 for everyone), the ‘Blu&Me’ infotelematic system and the environment-friendly models. And around these three areas are other areas dedicated to the concepts of sportiness, prestige and versatility, as interpreted by the Grande Punto, Croma and Idea MY models.
The many production novelties combine with the architectural and graphic elements to create an extraordinary atmosphere which does not hesitate to communicate the brand’s determination to look to the future, developing innovative models with unmistakable styling.