Alliance Links R&D Teams of Legendary Italian Automaker
and Foremost Golf Equipment Manufacturer,
Forged Composite™ Introduced as Partnership’s First Collaborative and Groundbreaking Material

PARIS, September 30, 2010 – Automobili Lamborghini S.p.A. and Callaway Golf Company (NYSE: ELY)
have signed an agreement to connect the resources of their world-renowned Research and
Development teams. This unique alliance establishes an ongoing collaboration to develop innovative
technologies and materials designed to enhance the performance of each company’s products. The
partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was
officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO
Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, said: “We see power-to-weight
ratio and weight reduction as the keys for future super sports cars and carbon fiber as the material to
achieve these goals. Callaway’s expertise in specific technologies is strategic for our research projects
and therefore we welcome this partnership as a further, important milestone in our over 30 years long
history of carbon fiber applications.”
“This partnership joins two of the world’s most respected brands,” said George Fellows, President and
CEO, Callaway Golf. “Both Callaway and Lamborghini feature rich histories of challenging convention
and employing technological innovation to create breakthrough products. This shared dedication has
brought our companies together, and will continue to set us apart from our competition.”


Formation of Partnership
The origins of this now formalized relationship date back several years. Through the constant pursuit
of lighter and stronger materials that improve the performance of their products, the Lamborghini and
Callaway Research and Development teams cultivated similar areas of expertise. A major point of
convergence surrounded the development of advanced composite structures. These highly developed
materials, comprised of microscopic carbon fibers, feature superior strength and performance
characteristics in comparison to the metal alloys that are generally used throughout the automotive
and golf industries.
For Lamborghini, the lighter and stronger composite materials enabled their designers to create
important components for their technological demonstrator, “Sesto Elemento”, featuring an
unforeseen power-to-weight ratio and acceleration capability. For Callaway, employing carbon
composites in place of steel and titanium offered their engineers the ability to design increasingly
advanced clubheads with a greater transfer of power upon impact with the ball and more accurate
trajectories.
While carbon-based materials have been featured in Lamborghini and Callaway products for several
years, making its debut at the 2010 Paris Motor Show is a groundbreaking new material called Forged
Composite™. Developed in conjunction with both Research and Development teams, Forged
Composite™ is the first collaborative element of the Callaway and Lamborghini alliance.
About Forged Composite™
Forged Composite™ is the lightest, strongest, most precise material ever used by either Lamborghini or
Callaway. Encompassing more than 500,000 intertwined turbostratic fibers per square inch, this
revolutionary material features an incredibly high threshold for withstanding the extreme forces
encountered by Lamborghini and Callaway products. Forged Composite™ is one-third the density of
titanium, yet features a greater load carrying capacity per unit mass in bending. The implementation of
a new, proprietary isothermal forging process enables Callaway and Lamborghini engineers to
incorporate Forged Composite™ into their designs with a level of precision that was previously
unachievable.
“Forged Composite™ provides us with the ability to engineer performance enhancements like never
before, and we’ve only just begun to tap the potential of this material”, said Dr. Alan Hocknell, Sr. Vice
President, Research and Development, Callaway Golf. “We’re looking forward to collaborating on
future applications that push our designs beyond any preconceptions.”
“The introduction of the Forged Composite™ technology allowed Lamborghini to realize the
monocoque and the suspension arms of the Sesto Elemento with groundbreaking quality and costs
levels” said Maurizio Reggiani, Director Research and Development of Automobili Lamborghini. “Our
next challenge is to make this technology a standard for low volume productions.”
Lamborghini unveiled its first design featuring Forged Composite™ with the Sesto Elemento technology
demonstrator making its debut at the 2010 Paris Motor Show. Callaway will introduce a line of premium
golf equipment featuring this groundbreaking material in the coming weeks and throughout 2011.
About Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern
Italy. There it manufactures some of the world’s most sought-after super sports cars. With almost 125
dealerships worldwide, Automobili Lamborghini is building on a succession of dynamic and elegant
super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murciélago LP
640, Murciélago LP 640 Roadster, Gallardo SE, Reventón Coupe, Reventón Roadster, Gallardo LP 560-
4 Coupé and Spyder, Murciélago LP 670-4 SuperVeloce, as well as the Gallardo LP550-2 Valentino
Balboni. With this year’s presentation of the best-in-class Gallardo LP570-4 Superleggera at the Geneva
Auto Salon and the unveiling of the ultra-light Sesto Elemento at the Paris Motor Show, Lamborghini
has again displayed its clear leadership in the field of carbon fiber technology. Here, Lamborghini is
building on a thirty-year history – in 1983, Lamborghini used carbon fiber reinforced plastics to build the
famous