Red Campus project for schools starts in September

Maranello, 1 September 2010


August was a record month for the museum of the Prancing Horse with more than 30,000 visitors, which might lead to over 200,000 visitors by the end of the year.

Great success also for another initiative, where some days of the week guests were allowed to visit another iconic place in the world of Ferrari: the Fiorano circuit.

This September the Red Campus programme, dedicated to pupils from secondary and high schools, will start with didactic tours to widen the young visitors’ knowledge in the different thematic sections, which are responsible for the most advanced production process know in the world of car manufacturing.


A complete wing of the museum now hosts the new Galleria Ferrari Red Campus Laboratory, developed in collaboration with Shell. The laboratory is aimed at the students, but can also be used by the other visitors. The didactic tour allows visitors to discover the world of Ferrari via direct and virtual experiences in the areas of Technological Innovation, the Team, the Organisation and Emotion.

An experience is completed with the visit of the halls where the cars produced by Ferrari can be seen and the "Sala delle Vittorie", the Hall of Fame, where the World Champion single-seaters from 1999 to 2008 can be admired next to 120 trophies out of the over 200 GPs won by the Scuderia with the Prancing Horse and a sound box, to experience the emotion of Ferrari engine sounds on the track and on the road.